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And I wonder what that's going to mean for their programming. But its name isn't leading the big streaming brand anymore. I mean, it still exists as a cable channel.
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INSKEEP: But what effect do you think this is going to have on the broader media landscape?ĭEGGANS: Well, you know, I wonder about HBO's brand, for example, which has stood at the forefront of cutting-edge TV for decades, from "Oz" and "The Sopranos" to "Game Of Thrones" and "Succession."ĭEGGANS: And now HBO just becomes a big cog in an even bigger media platform. And these changes position them so they can better compete against the bigger streaming companies like Netflix and Disney+. And I think that's one reason why they dropped HBO's name, which is often associated with more adult-oriented content. They're positioning Max as a more family friendly, broad-based service than HBO Max. INSKEEP: Is this heading in the direction of the old cable TV model where you essentially pay one price and you get a whole bunch of channels?ĭEGGANS: It does feel a little like that. And of course, there's a yearly fee, an annual fee, that would be a little bit cheaper. And they've created a top-level subscription called ultimate ad-free that has higher resolution and sound for about $20 a month. You can have a version without ads for about $16 a month, which is about what you pay for the top level of HBO Max right now. So you can have a super cheap version with ads at about $10 a month. And there's going to be three tiers of service. Discovery+ subscribers can stay on that service, or they can move over to Max.
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So if you're already subscribed to HBO Max, today, you either automatically update to Max or you'll be asked to download an updated app. But there's some important differences for media nerds. How does the cost of this compare with what people were getting before?ĭEGGANS: Well, if you have HBO Max, for example, the pricing may seem the same. INSKEEP: OK, so they're making this consolidation at a time where streaming services have grown enormously but have now been under a little bit of stress. Discovery CEO David Zaslav says it's not going to impact this launch that much, at least now, because they have a lot of content that they've already produced in advance.
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So that includes a new "Harry Potter" series and a spinoff of "The Big Bang Theory." And even though there's a writers strike, Warner Bros. films, CNN - with Discovery+ material from platforms like TLC, HGTV and the Discovery Channel.Īnd the company also promises an average of more than 40 new programs or seasons of shows every month. So Max brings together HBO Max stuff - which is HBO originals, the DC Universe, Warner Bros. And it was expected back then that this new company was going to create this larger streaming service just to put all their material in one place.
Now, you might remember that HBO's owner, WarnerMedia, merged with Discovery, Inc. What exactly would be included?ĭEGGANS: So this streaming service is what industry observers expected when Warner Bros. INSKEEP: OK, so millions of people already have one of these services that are getting bundled together. Discovery debuts Max, a service which combines the programs from HBO Max and Discovery+ into one ginormous platform with some original content thrown in. Streaming TV fans have a new option for their attention starting today.
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